従来のローカル広告は小売業者が求めるものではありません。彼らは広告を見るだけでなく、店に来てリピート顧客になり、口コミを広めて欲しいのです。

Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.